WORK
EMPTY ROOMS
Parents Of Road Victims
When parents lose a child in a road accident, they often leave their bedroom the way it was. It’s the most tangible memories parents can have. During the end-of-year holiday season, we placed the rooms of road traffic victims on booking.com as a symbolic act to make people aware to drive safe during the holiday season.
Agency: Happiness Brussels
MISSED YOU STRANGER
StuBru
A campaign for Belgian youth radio station StuBru to celebrate the reopening of the festival season after the many pandemic lockdowns.
Agency: Mutant
AD WITHOUT A BREAK
MediaMarkt
For big electronic retailers like MediaMarkt, promo ads are a necessary evil to generate sales. They frustrate online TV viewers, especially when they’re unskippable. So instead of a traditional commercial break, online TV viewers saw a video ad allowing them to simply keep on watching their favourite show while the promotion is shown.
Agency: VML
HANSAPLAST HEARTS
Hansaplast
To win the battle against private labels, global plaster brand Hansaplast needed to connect with parents on a more emotional level, this is why we developed Hansaplast Hearts. A new type of plasters to help heal the little heartaches of children.
Agency: Happiness Brussels
FINALLY
Pink Ribbon
There have been dozens of campaigns for breast cancer awareness so making an impact isn't easy. With this film, we used a simple insight and a touch of nostalgia to get the message across.
Agency: Mortierbrigade
SHADOW WIFI
Cancer Foundations Worldwide
To get people to seek shade on a regular basis when hitting the beach, we created Shadow WIFI, a new free WIFI network that remains active as long as people remain in the shadow.
Agency: Happiness Brussels
MINI FASHION BAR
Pimkie
Although in the last few years Pimkie invested a lot in a more trendy image, really fashionable women where still not considering visiting a Pimkie store. So we brought the store to them by creating a completely new distribution channel for Pimkie.
The Mini Fashion Bar was launched during Fashion Week in Paris and featured on most important fashion blogs worldwide. It even appeared on Contagious I/O and Springwise as Nr.1 business idea from Travel & Tourism.
Agency: Happiness Brussels
DARE TO THINK
University of Ghent
Ghent University is challenging everyone to 'dare to think', to question conventional views and to dare to take a nuanced stand. By means of a social experiment, we tested this out in the university itself. Do students dare to correct professors when they make fake statements in class?
Agency: Mortierbrigade
BEAT BOTTLE
Tuborg
Tuborg has always been linked to music in the past. But the music space drastically evolved. So they needed to re-establish their role within youth music culture. This is why we created the Tuborg Beat in collaboration with Major Lazer. An open beat for other artists to build upon. To spread this beat, we bottled it into limited edition Tuborg Beat Bottles.